Software House
What is a software house and when to hire one
A software house builds and maintains custom software for other companies. What it does, when hiring one pays off and when off-the-shelf is better.
Blog
Insights, tutorials and trends about technology and digital business
Software House
Software House
Software factory, dedicated squad or software house: which model to hire
How each model bills, who manages the work, where the risk sits and how to decide with 5 direct questions.
Web Systems
Taking over software built by another company: what to secure first
Developer gone or vendor not delivering? What to secure before you switch: source code, database, access and a contract that says who owns the code.
Web Systems
MVP: what it is and what goes into the first version of your software
An MVP is the smallest version of a product that solves a real problem. How to cut scope, what never to cut and how to tell whether it worked.
Web Systems
NFS-e with IBS and CBS from October: what your system needs to change
From Oct 1, Brazil’s NFS-e carries IBS and CBS. DPS fields, where to calculate, staging tests and who adjusts what in your system.
WhatsApp
New WhatsApp API pricing in October 2026: what your operation will pay
Since Oct 1, Meta charges API replies after 1,000 free per number. How to estimate your bill and trim your flows.
SEO & Websites
How to get your business to show up in ChatGPT and Google’s AI answers
There is no ChatGPT sign-up. What makes AI cite your business, what reiko.top set up and what it does not guarantee.
Artificial Intelligence
Employees using ChatGPT with company data: AI usage policy and LGPD
Banning AI does not work. A one-page AI policy template, what never goes into a chat, and personal vs business vs API accounts.
Web Systems
Legacy systems and Brazil’s tax reform: adapt, integrate or rewrite before split payment
What the reform demands from software, signs your legacy system will not cope and a matrix to choose between adapting, integrating or rewriting.
SEO & Websites
SEO in an election year: keep customers coming without relying on ads
Ads stop when the budget stops. Paid vs organic, local SEO, a 30/60/90-day plan and how to measure it in Search Console and Analytics.
SEO & Websites
Nuvemshop store SEO: what you can fix and where to start
What Nuvemshop already delivers, what holds back organic traffic and a 30-day checklist, based on a real audit of a store with 700 products.
Artificial Intelligence
AI reading résumés in production: lessons from 4,932 résumés in 4 weeks
Real case on a recruitment portal: queue, limits, operational adjustments, privacy and the numbers measured from Aug 14 to Sep 10, 2026.
Security
Cybersecurity for SMBs in 2026: the minimum checklist to not become headlines
Ransomware, AI-powered phishing and supply chain attacks. The 10 basic controls that cut 85% of risk, and how much they cost.
BI & Data
Custom BI dashboards: when Power BI/Looker doesn't cut it
The 5 signs you've outgrown off-the-shelf BI, modern stack for custom dashboards and hybrid architecture in 2026.
Web Systems
How much does a web system cost in 2026? What sets the price
What drives the price of a web system, what goes into a quote and how to request a proposal that makes sense.
Artificial Intelligence
Generative AI for SMBs: what you can and can't do with USD 1k/month
Real cases by department, costs by component (API, RAG, fine-tuning, dev) and 5 expensive mistakes SMBs make with generative AI in 2026.
Web Systems
WhatsApp Business API: what your company gains in 30 days
Official API vs WhatsApp Web, Meta cost table, 4 use cases with measurable ROI and production-tested integration stack.
Web Systems
Moving away from WordPress: when the institutional site becomes a bottleneck
7 signs WordPress became a bottleneck, how to migrate preserving SEO, cost range and recommended stack for custom system in 2026.
Web Systems
PIX, Open Finance and your ERP: technical integration checklist for 2026
Direct Central Bank integration vs gateway, security (mTLS, JWS), anti-fraud, Open Finance and production-tested library stack.
Strategy
Digital transformation for SMEs: practical roadmap to start in 2026
Where to start digitalization without wasting money. 12-month roadmap, real investment ranges and traps to avoid.
Compliance
Brazilian LGPD in practice: what your company must do in systems and apps
Technical guide for real LGPD compliance. Checklist, costs and 90-day plan to be compliant and avoid million-dollar fines.
Artificial Intelligence
AI Chatbots: How to automate customer service and reduce costs by 70%
How companies are using intelligent chatbots with GPT and Claude to transform customer service and drastically reduce operational costs.
SEO & Websites
Technical SEO 2026: The definitive guide to ranking on Google
Core Web Vitals, AI in the algorithm, E-E-A-T and the new metrics that define who appears on the first page of Google.
Web Systems
Custom system vs ready-made: which to choose for your company?
We analyze pros, cons and real costs of developing a custom system versus using off-the-shelf market solutions.
Mobile Apps
Why your company needs a mobile app in 2026
80% of traffic is already mobile. Discover how an app can increase sales, retain customers and optimize internal processes.
Hosting
Cheap hosting is expensive: understand the risks and how to choose
Downtime, slowness and non-existent support. See why investing in professional hosting is crucial for your business.
Artificial Intelligence
AI process automation: practical guide to getting started
From basic to advanced: how to identify automatable processes and implement AI solutions that really work.
SEO & Websites
Anatomy of a landing page that converts: 12 essential elements
Headlines, CTAs, social proof and more. Complete checklist to create high-conversion pages.